MARS WRIGLEY
As an Art Director, I worked across multiple brands of candy and snacks for Mars Wrigley Confectionery, with work ranging from retail displays to eComm and cross-merch opportunities. Whether it’s a sweepstakes promotion, a retailtainment idea, or seasonal offering, each brand pose their own unique voice and personality. So with the work we do, we must make sure we stay visually and strategically consistent for each of the respective brand.
SCALE DESIGN SYSTEM
When multiple brands under the Mars Wrigley’s umbrella are presented together (scale), we must make sure that there’s a visual consistency across all ecosystem. I was tasked with developing a clear and simple design guide that essentially acts as the go-to omnibus where any designer can pick up and be able to bring to life the Scale look and feel.
Click on image above to download a PDF of the Designer’s Guide.
THE RETAIL SPACE
Below are some examples of the work I’ve done for the retail space across various ecosystems. Works include retailer product pages, in-store cardboard displays, seasonal promotions, and retailtainment/tasting executions.
