JACK LINK’S
BEEF JERKY
An extremely popular brand in the meat snacks category, Jack Link’s brings a lot of fun to the space with their mascot—Sasquatch. As I was brought onto the team, Jack Link’s was phasing out their famous “Messing with Sasquatch” campaign and shifting into “Running with Sasquatch”, where the main platform is highlighting the protein benefits of their products—made with 100% beef, Jack Link’s gives you the energy to run with Sasquatch.
WALMART GROCERY PICKUP
To introduce their new curbside grocery pickup, Walmart wanted to partner with Jack Link’s to bring buzz and excitement to their new service. So we created this short and fun video to educate shoppers on the offering as well as giving the Jack Link’s brand a nod with their mascot—Sasquatch. The video was presented on Walmart’s social channels as well as in-store displays.
RETAIL
DISPLAYS
SEASONAL ARTWORK/KEY VISUALS
From Back to School to holidays like Halloween and Christmas, we always want to be a part of the shopper’s consideration in fun and attention-grabbing ways.
LOYALTY PROGRAM
If you’re going to eat a lot of beef jerky, it only makes sense if you get rewarded for it as well. With SasSquad, we partnered with Walmart to create a loyalty program where you can earn all kinds of prizes when you eat Jack Link’s.