NatureMade Vitamins
NatureMade is one of if not the largest vitamins and supplements brand in the world. When I joined the team, the business was going through a brand refresh and package redesign. NatureMade wanted to target a younger demographic, and my main responsibility was to design a new branding system as well as proving out how the look will translate to the retail space as well as the brand website.
Click on image above to download full PDF of the brand identity book.
Greyscale to Prototyping
This is an example of the shop-able mobile product page with enhanced content. I worked with stakeholders, my creative lead, UX designers, developers, in developing greyboxes to ensure best practices when it comes to the user experience, and once everyone is aligned, I move into color designs following ADA/WCAG compliances. We move into prototyping, then user testing with internal team members. The prototypes are iterative, with feedback driving changes and improvements.
Iconography System
One component of the naturemade.com refresh was a nutritional quiz that the user can take to better identify their nutritional needs and deficiencies. I designed this iconography system to make the UX more engaging and easier to navigate from one question to the next.
With respect to consistency and brand cohesion, I made sure the visual language of the system is the same from one icon to the next.
15 Seconds Online Videos
In this series of videos, we wanted to deliver a concise product message while at the same time tell a complete and cogent narrative within the limit of 15 seconds. There are also best practices when it comes to OLVs that we must adhere to. For example, most users have their devices on mute, so we make sure our message is not lost without dialogue or audio.
For my role, I worked with a partner copywriter to develop the story and script, and served to provide creative direction on set with the production studio and director.
Social Content
Social media is one channel where a brand can let loose and be a bit more conversational with their voice and less brand-forward. As a team, we work with our Social Manager to develop a strategy for a consistent tone of voice and visual style across all platforms (Instagram, Facebook, Pinterest, ect.). The content we ideate includes brand messages about our vitamins as well as building relatable dialogue with our followers about health and wellness brought to life in ‘thumb-stopping’ ways.
For my role, I helped with ideation, provide storyboard concepts, and animation assets.
POST COPY: Let’s bring it in. Your workout that is. Don’t let the chill in the air hold you back from keeping your body moving. How are you switching up your #WorkoutRoutine this fall?
POST COPY: Cozy up by the fire and grab a pillow and blanket before the melatonin starts working its magic.
POST COPY: Give yourself the gift of #nutrition over and over again so you can go into the new year supporting your cellular energy.
POST COPY: Your cousin’s blow up mattress not as cozy as you remember? Bring along the #Melatonin and fall asleep faster. #HolidayTravel
POST COPY: Po-ta-to, po-tot-o. As long as it’s sweet it’s a great source of #VitaminA from beta-carotene.
POST COPY: Dance to the #beet of this vitamin C packed root veggie. If beets aren’t your jam, give our #VitaminC gummies a try.
POST COPY: We’re all about that #turmeric life right now. It’s contains curcumin which has some amazing antioxidant benefits. Perfect for this time of year!
POST COPY: It’s #pumpkin everything season! These gummies taste like citrus, but they pack a punch of vitamin C just like your much beloved fruit. That’s right, pumpkin is a fruit.
POST COPY: Rake in the benefits of fall cleanup and burn about 240 calories cleaning up those leaves. Jumping in the pile is optional.
POST COPY: Look alive! As the new season creeps in, get the support your bones need with calcium. #HappyHalloween
POST COPY: Give your #mood a breath of fresh air with some high-oxygen producing #plants like Boston or Areca Ferns. And if you’re looking to add some color, Gerber Daisies will do the trick.
POST COPY: Get rich with protein-rich greek yogurt on your protein-rich sweet potato. What are some little changes you’re doing this year to add more healthy nutrients to your diet? #Healthy #SweetPotatoes
POST COPY: Relax, it’s just another #NewYear. Instead of stressing out, resolve to soak it all in. Run a #bath, light some candles, grab a good book, and maybe some hot tea full of antioxidants.
POST COPY: Juice cleanses are a great way to help restart a healthy regimen! Just keep in mind that extracting the juice from fruits and veggies takes away some of the #fiber you need. Good thing we’ve got a good blend 😉 of supplements to help you out. #JuiceCleanse
POST COPY: Soup’s on! Crank up the stove and crank up your #nutrients with some veggie-packed soups and stews this winter. #Soup
POST COPY: Our fish oil gummies provide heart healthy omega 3s EPA and DHA with the highest standards for quality, purity and potency.
POST COPY: Be one with the fishes. #FishOil that is. It’s got that heart healthy power to help you head up stream.