MILLERCOORS
Below are examples of work I’ve done for MillerCoors over the years, with brands such as BATCH 19, Crispin Craft Cider, Henry Weinhard’s and Blue Moon. The type of work includes brand websites, on-premise and off-premise point of sales, social content, and national ad campaigns.
CRISPIN CRAFT CIDER
With Crispin Craft Cider, we wanted to give the brand a natural look and feel with clean product photography shot with natural light. Transparency on how the product is made was important to the brand—from orchard to cidery to your table, we want to let the consumer in on every step of the journey. Mixology was a big angle for us, as it allows cross-merch opportunities with other brands within the MillerCoors family.
BATCH 19
BATCH 19 is a pre-prohibition style lager that is a part of the MillerCoors’ ‘craft’ family of beers. The visual style and tone of voice is bold and gritty, and because the beer is based on an old recipe dated to pre-Prohibition, we really wanted to shine a light on the brand’s history and heritage.
Coasters
On-premise wall sign
Liquor store banner with space for specials
Email blast
BATCH 19 BEER TRUCK TEASER VIDEO
One of the main push of BATCH 19 was to celebrate Repeal Day (the day Prohibition ended), and we wanted all beer drinkers out there to celebrate with us. As part of the push, MillerCoors found an old, rusted truck and turned it into a vintage style beer truck that would tour the country and show up at events and venues, leading up to December 5th (Repeal Day) national celebration.
HENRY WEINHARD’S KEY VISUALS
Henry Weinhard’s is a craft beer from the Pacific Northwest. With an irreverent tone of voice, we had a lot of fun bringing the brand to life.
