Synchronicity Hemp Oil Website
Synchronicity Full-Spectrum Hemp Oil is a DTC (Direct to Consumer) brand, and the website is fully shop-able. Through prototyping, user testing and feedback, I managed iterative UX and design updates to the site. Specifically, I oversaw updates to the brand’s Home Page, Product Landing Page (PLP), Product Description Page (PDP), and the checkout experience. In 10 months, we drove 152% increase of ROAS on Paid Media including Direct Mail and a 357% increase in website conversion rate.
Homepage
Because the homepage is the first thing shoppers see when they visit, I wanted bold lifestyle imagery to convey the premium positioning of the brand. Reasons to believe are listed out in a digestible format with animated CTAs for maximum shopper conversion. Product images are above the fold so that users know exactly what they’re looking at as soon as the page loads. As the user scrolls, they’ll see subtle and tasteful animation to help draw attention to key messaging. Header navigation is stickied so that shoppability is always a click away. Click the button below to view the site live.
Product Landing Page (PLP)
The PLP features our entire line of product for online ordering. Product cards and description are clear and easy to scan and browse, while a collapsible filter is on the left side allows for ease of shopping if the shopper is looking for a specific product based on their needs. Below the cards are quality messaging as well as a carousel of user reviews.
Product Description Page (PDP)
Product images are laid out in a grid with CTAs and description are laid out in a collapsible accordion format. Below the fold, the page features education for all kinds of shoppers, with those that already understand Hemp and CBD, to those that are new to the category and is looking for a natural solution to their ailments. Further down the page are essential elements of a successful PDP, such as FAQs, reviews, and video testimonials. The PDP is still in staging, so the link below will take you to an Adobe XD prototype page.
Print Ads
Paid Social
That creative ranges from top to lower funnel, with targeted audiences that range from athletes looking for pain relief to natural remedy seekers looking for promotional discounts. Captivating animations help with engagement and clickthrough and ultimately drive positive ROI.