https://manhacreative.com/about daily 0.75 2024-07-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/90e9b8ed-1500-44b2-b6e3-d8317fde3346/Man_Ha2.jpg About https://manhacreative.com/solarsystem daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1603331732672-C9J8GD0KA0T3W3Q1AN6L/prototype_gif1.gif solarsystem https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1603331837309-CIJX8PBJBBKW3EFB8NM9/prototype_gif2.gif solarsystem https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1603334471277-ATE2BT4LHA6MJ91TH2ZL/iphonex_flat_minimal.jpg solarsystem https://manhacreative.com/synchronicity daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/e2a80bc4-080b-4e57-ac70-fae39e82b888/website_homepage.jpg synchronicity - Make it stand out Homepage Because the homepage is the first thing shoppers see when they visit, I wanted bold lifestyle imagery to convey the premium positioning of the brand. Reasons to believe are listed out in a digestible format with animated CTAs for maximum shopper conversion. Product images are above the fold so that users know exactly what they’re looking at as soon as the page loads. As the user scrolls, they’ll see subtle and tasteful animation to help draw attention to key messaging. Header navigation is stickied so that shoppability is always a click away. Click the button below to view the site live. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/b3bf85a4-7c18-4865-8b5c-7ab5a710b391/website_plp.jpg synchronicity - Make it stand out Product Landing Page (PLP) The PLP features our entire line of product for online ordering. Product cards and description are clear and easy to scan and browse, while a collapsible filter is on the left side allows for ease of shopping if the shopper is looking for a specific product based on their needs. Below the cards are quality messaging as well as a carousel of user reviews. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/ad15e7d2-0b20-402e-801e-cc8323af79b0/website_pdp.jpg synchronicity - Make it stand out Product Description Page (PDP) Product images are laid out in a grid with CTAs and description are laid out in a collapsible accordion format. Below the fold, the page features education for all kinds of shoppers, with those that already understand Hemp and CBD, to those that are new to the category and is looking for a natural solution to their ailments. Further down the page are essential elements of a successful PDP, such as FAQs, reviews, and video testimonials. 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branding and logomark design https://manhacreative.com/work daily 1.0 2024-07-19 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/0fe56916-8457-49a6-9aac-8c58e7cc05ef/mhc_logo_banner.png https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/a55532b0-a574-47b1-ae8c-7300a0cd6418/website_mockup1.jpg https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/b883bcca-3031-4c0e-83d2-a44caee4df89/product_mockup.jpg https://manhacreative.com/work/naturemade monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602828723221-QJSJS3RIG6NKYRWOLTOL/phonecomp1.gif work - NatureMade Vitamins https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602873407846-NN9Z2MDVQS8HTZJJHXQY/greybox.gif work - NatureMade Vitamins https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602217548006-SPV82IRB26Y738CQ6KUY/quiz_icon_system.png work - NatureMade Vitamins - Iconography System One component of the naturemade.com refresh was a nutritional quiz that the user can take to better identify their nutritional needs and deficiencies. I designed this iconography system to make the UX more engaging and easier to navigate from one question to the next. With respect to consistency and brand cohesion, I made sure the visual language of the system is the same from one icon to the next. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602199793182-WAIGKRWMCPFYGM4G8PFK/workout_gif.gif work - NatureMade Vitamins POST COPY: Let’s bring it in. Your workout that is. Don’t let the chill in the air hold you back from keeping your body moving. How are you switching up your #WorkoutRoutine this fall? https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602212170876-B7IJ9C26H4QLXNMQMP41/WEBSITE_1200X1200.jpg work - NatureMade Vitamins https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602204673759-GK5I1O5A9IW1IKJBCRNH/fireplace_gif.gif work - NatureMade Vitamins POST COPY: Cozy up by the fire and grab a pillow and blanket before the melatonin starts working its magic. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602220378615-ZHT7NHWVX7Y3RJZCDWEK/brand_ID_book.jpg work - NatureMade Vitamins Click on image above to download full PDF of the brand identity book. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602204867515-FNYJFO5XY2CNH1W25AVO/present_gif.gif work - NatureMade Vitamins POST COPY: Give yourself the gift of #nutrition over and over again so you can go into the new year supporting your cellular energy. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602221516355-G0BVGZ0V55G9PUVBUTKM/retail_display.jpg work - NatureMade Vitamins https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602204773992-V8C022FN4K90M8OBTR1I/holidays_gif.gif work - NatureMade Vitamins POST COPY: Your cousin’s blow up mattress not as cozy as you remember? Bring along the #Melatonin and fall asleep faster. #HolidayTravel https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602204799275-VG7VYKBENOSS3URG4WT4/IMG_0344-Edit.jpg work - NatureMade Vitamins POST COPY: Po-ta-to, po-tot-o. As long as it’s sweet it’s a great source of #VitaminA from beta-carotene. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602198593755-QAM6XCRP04OPGSOO0POP/CANT-BEET-IT-2.jpg work - NatureMade Vitamins POST COPY: Dance to the #beet of this vitamin C packed root veggie. If beets aren’t your jam, give our #VitaminC gummies a try. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602204785293-273GFL7XI9XTHQAJ8VXG/IMG_0103.jpg work - NatureMade Vitamins POST COPY: We’re all about that #turmeric life right now. It’s contains curcumin which has some amazing antioxidant benefits. Perfect for this time of year! https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602204695532-F0ALVXNJHPDEF547AM5T/GREAT_LIL_PUMPKIN-ALT.jpg work - NatureMade Vitamins POST COPY: It’s #pumpkin everything season! These gummies taste like citrus, but they pack a punch of vitamin C just like your much beloved fruit. That’s right, pumpkin is a fruit. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602199858425-32G33K9GMTNNM8AOE8M4/rakeit_gif.gif work - NatureMade Vitamins POST COPY: Rake in the benefits of fall cleanup and burn about 240 calories cleaning up those leaves. Jumping in the pile is optional. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602199830303-NENZKGRXY9NFVPVUSPSQ/Look-Alive-Calcium.jpg work - NatureMade Vitamins POST COPY: Look alive! As the new season creeps in, get the support your bones need with calcium. #HappyHalloween https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602204840921-DI8ZTDUJ3QWNEQN935KV/PLANT-ONE-ON3.jpg work - NatureMade Vitamins POST COPY: Give your #mood a breath of fresh air with some high-oxygen producing #plants like Boston or Areca Ferns. And if you’re looking to add some color, Gerber Daisies will do the trick. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602198573119-F5BWW932JROA74AF41N9/SWAP-RIGHT-1.jpg work - NatureMade Vitamins POST COPY: Get rich with protein-rich greek yogurt on your protein-rich sweet potato. What are some little changes you’re doing this year to add more healthy nutrients to your diet? #Healthy #SweetPotatoes https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602198572989-ICBC8IC6YV8W5PP16EPL/TIME-OUT-3.jpg work - NatureMade Vitamins POST COPY: Relax, it’s just another #NewYear. Instead of stressing out, resolve to soak it all in. Run a #bath, light some candles, grab a good book, and maybe some hot tea full of antioxidants. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602198640121-LU6K3RK786YZ6X0CVW1G/DRINK-UP-1.jpg work - NatureMade Vitamins POST COPY: Juice cleanses are a great way to help restart a healthy regimen! Just keep in mind that extracting the juice from fruits and veggies takes away some of the #fiber you need. Good thing we’ve got a good blend of supplements to help you out. #JuiceCleanse https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602198614172-FL5VO1TKFXK8H4HHKFAV/NM-SOUP-1.jpg work - NatureMade Vitamins POST COPY: Soup’s on! Crank up the stove and crank up your #nutrients with some veggie-packed soups and stews this winter. #Soup https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602198614043-Z0R979OOYG2SJ9MGMI87/NM-SOUP-2.jpg work - NatureMade Vitamins https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602198613851-V2I0VS4AE8LIYBTCOSDE/NM-SOUP-3.jpg work - NatureMade Vitamins https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602212861564-FVJ3H57HIABHQKS88S8Y/QUALITY-HEART-1.jpg work - NatureMade Vitamins POST COPY: Our fish oil gummies provide heart healthy omega 3s EPA and DHA with the highest standards for quality, purity and potency. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602199823398-XWAM0MDTXTD2JLTZMBFM/fishoil_gif1.gif work - NatureMade Vitamins POST COPY: Be one with the fishes. #FishOil that is. It’s got that heart healthy power to help you head up stream. https://manhacreative.com/work/jacklinks monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602276385168-R0ZDTRFT62LQI1B1N55N/DISPLAYS.jpg work - Jack Link's Jerky https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602275938250-XZ4M3T0UHN580HSDSBVL/seasonal_artwork.jpg work - Jack Link's Jerky https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602277811646-RMEOJK5872ZFMMMMRX0L/sassquad.jpg work - Jack Link's Jerky https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602608311687-CZW3892DNGD5339AO9RJ/JLBR07614717_JL_HYVEE_FP_AD2.jpg work - Jack Link's Jerky https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602271871456-LG3EQLZFLMVYXAZDT0JH/JLBR07873917_COOLER_DOOR.jpg work - Jack Link's Jerky https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602271851982-3POZ5QE1HO2CAHBFU86J/JLWM_078835_10OZ_WM_SHELFTALKER2-1.jpg work - Jack Link's Jerky https://manhacreative.com/work/marswrigley monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602445703840-5UE1UJO8LSH5EUDJZYD0/MW_SCALE_DESIGNGUIDE.jpg work - Mars Wrigley Confectionary Click on image above to download a PDF of the Designer’s Guide. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602447615453-IF45UT7RO2LG92LSYLQU/HALLOWEEN_DISPLAY_MOCKUP.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602447633530-VEG5F5JSHQAXLD0G7JQX/halloween_headercard.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602447716577-9WL21W2ZCUAAN1TSBOU9/WM_HALLOWEEN_PRODUCT_PAGE.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602447647101-4WH5XRZHAXHGGSV24UVK/ICE_CREAM_TRUCK_V2.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602447680768-PAX92J82WCJ7EEYT67F7/360_PHOTOBOOTH_V1.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602447925811-PUA51TZCMRRQ6LJUPIUK/COMBO_DISPLAY.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602447704856-QOCJ2JC5MGAQK697LMLU/KROGER_LANDING_DESKTOP_RECIPE_COMP1.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602448670363-FR8LFO25JMOWWT73N8E3/MARS_SB1.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602448670360-QOBVV08G8AVS356K59XF/MARS_SB2.jpg work - Mars Wrigley Confectionary https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602448669992-91AN2BA7UAGRYRE7XT6O/MARS_SB3.jpg work - Mars Wrigley Confectionary https://manhacreative.com/work/shell monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602533658093-XBYHPUGF1BMVMKM9W927/rotella_ad_concept.jpg work - Shell Oil Corporation Concept Sketch https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602533518433-NTMAWZRRB3I8WZ1PKOAE/rotella_ad1.jpg work - Shell Oil Corporation https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602534422556-AWS6LITIPE18TZLAKQB1/aeroshell_amoolia.jpg work - Shell Oil Corporation The EAA Airventure is one of the biggest airshows in the world. The event is held in Oshkosh, Wisconsin, a region known for their dairy cows. A poster is developed to commemorate the annual event, featuring “Amoolia”, Aeroshell’s very own mascot. For 2008, I was inspired by Leonardo Da Vinci, one of the earliest pioneers in the development of aviation. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602534266077-RVSX0QCMKLG8EQEYI02G/Sun-n-Fun-2006.jpg work - Shell Oil Corporation Aeroshell consist of a team of 4 aerobatic pilots flying vintage AT-6s that would put on stunt shows at various events. For this poster, I worked with illustrator Dan Cosgrove to bring to life the energy and excitement of one of these events. The Sun n’ Fun Fly-in takes place in Lakeland Florida each year, so I wanted to capture the Art Deco cityscape the region is known for. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602532766096-QWUYLQJPMZ5H9ZFM1BK7/calendar3.jpg work - Shell Oil Corporation Inside Spread https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602532588710-1G2G08Y5P6E5UBLZ0V4G/calendar1.jpg work - Shell Oil Corporation Cover https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602532650801-HO4UCW7CZ0DDNUHVKCPK/calendar2.jpg work - Shell Oil Corporation Inside Image https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602532711762-L9JLRKIVVAB28KG5P8YT/calendar4.jpg work - Shell Oil Corporation Back Cover https://manhacreative.com/work/beer monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602462449991-EW0C1G4539V8K0XCB6YW/b19_web.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602451974444-UD75NSPKKLIDHXHTRREV/HW_AD2.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602451921240-F62GFX914M6VSATCCMQM/HW_AD1.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602457919963-GUQGZ8IDMREPLQFOM7X3/CRISPIN_PORTFOLIO__0000_Layer+Comp+1.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602457919942-0Z1510XA05D8NX2N74E1/CRISPIN_PORTFOLIO__0001_Layer+Comp+2.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602458766204-5L5X74VVS50IQOI83IK6/crispin_sketches__0000_Layer+Comp+1.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602462349499-AWEY0PAOLQQYNY0EELQU/b19_coasters.jpg work - MillerCoors Craft Beers & Cider Coasters https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602457919675-1U3IM48ZK62BHBZTWYSV/CRISPIN_PORTFOLIO__0002_Layer+Comp+3.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602458765940-RHCXMEAR5SBC2TUTS4RJ/crispin_sketches__0001_Layer+Comp+2.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602462668983-VXV4HLVHP4ITHP1H91GT/b19_banner.jpg work - MillerCoors Craft Beers & Cider Liquor store banner with space for specials https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602462738902-4V41M8744ZXLEVTZJUZG/LICENSE_PLATE_v2.png work - MillerCoors Craft Beers & Cider On-premise wall sign https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602457113171-UOVRYPL4KJK8R7930QKO/OOH_TRIPTICH.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602458765742-FEVGG9CGA8H6YO1P0D3I/crispin_sketches__0002_Layer+Comp+3.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602463352360-WZ2MC7VCDLRR5V9UHQLA/b19_newspaper.jpg work - MillerCoors Craft Beers & Cider Email blast https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602457203876-44L3IJ9TIYUM920HE3LQ/COASTER.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602458766135-47EUYN7Y2F3NJLOZ0EUG/crispin_sketches__0003_Layer+Comp+4.jpg work - MillerCoors Craft Beers & Cider https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602458284009-WX7HJSILXHMRBOCY17CG/6pack_carrier.jpg work - MillerCoors Craft Beers & Cider https://manhacreative.com/work/loctite monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602529133511-RTV1QSBPVELQX7XQJRJD/Plan-on-Perfection-1x1.jpg work - Loctite Construction Materials https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526009336-HQ7G1VXT35J360XAZ34S/PF1.jpg work - Loctite Construction Materials FRAME 1: Camera opens on a Light DIY’er couple with their backs to camera, standing in the middle of a kitchen remodel project. They seem lost as they're staring at the daunting project in front of them. (VO: Say NO to getting in over your head.) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526553029-AGKE8CKRT2HGQ4O4U0O2/g1.jpg work - Loctite Construction Materials FRAME 1: Opens on an over the shoulder shot of a man standing at the doorway to his bathroom as he flips on the lightswitch. Shadow frames the doorway. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527042646-MW2V4T58CQFPH63O8LL6/c1.jpg work - Loctite Construction Materials FRAME 1: Camera opens on a close up shot of a man’s eyes. His brow is furrowed. A feeling of tension hangs in the air. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602528641600-WI38KYTS2I85Q2KE8LQ2/loctite_findyour.gif work - Loctite Construction Materials https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526010505-H53TXYRT7NIL26HPUOXS/PF2.jpg work - Loctite Construction Materials FRAME 2: Camera does a match cut of couple, still lost and confused but now standing at shelf in store in front of a sea of sealants. They search the shelf in front of them. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526553692-HAG5X5JXU2N6XB5KSLT7/g2.jpg work - Loctite Construction Materials FRAME 2: Cut to a shot of his bathroom, a complete mess--parts of the bathroom has caulk flaking away, parts have turned to black mildew. It’s terrifying. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527042698-7CIHSDOUSN15J9MNYJIG/c2.jpg work - Loctite Construction Materials FRAME 2: Camera does a quick cut to the kitchen counter. A blatant problem is seen in the close up frame of the counter. A section of caulking is loose where the counter meets the backsplash. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602528968761-VWK14T5GIEKC9AGJHJRE/PLAN_OF_ACTION_square.jpg work - Loctite Construction Materials https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526010223-9ZR4FEW0WFB9X7BQS06L/PF3.jpg work - Loctite Construction Materials FRAME 3: Suddenly, a light glows from a row of Loctite Perfect Finish cartridges (imagine a bar shelf where bottles are back-lit by modern looking lights). They look to each other confidently and instantly reach towards that area of shelving. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526554341-PP2HLJC7C5ORZHZIMDTF/g3.jpg work - Loctite Construction Materials FRAME 3: Cut back to the man’s facial expression. He is intimidated and paralyzed by fear. Dolly zoom (vertigo) effect helps enhance the drama of the scene. (VO: Say NO to fearing the start.) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527042724-SEXDJVICKQ378SWB0JEG/c3.jpg work - Loctite Construction Materials FRAME 3: Another quick camera cuts back to the man, this time at a wider angle. We see our DIY’ers full face now. A confident grin spreads across his face. (VO: Say NO to backing down.) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602528983853-R80IQMQJFK2D5NTR7RYS/ForYourConsideration-1x1.jpg work - Loctite Construction Materials https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526010426-YY49SOGVR7UZ3YX6XVKW/PF4.jpg work - Loctite Construction Materials FRAME 4: Camera cuts to close up of man confidently taking a cartridge of Perfect Finish Kitchen and Bath from the glowing shelf. Camera punches in closer to application process. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526554665-Z4XTUW5NV3UEVA1P4FZU/g4.jpg work - Loctite Construction Materials FRAME 4: Suddenly, a cartridge of Perfect Finish flies towards him from offscreen, he catches the product instinctively, like Thor catching his hammer. (WOOSH SOUND EFFECT). https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527042692-51VQT00HUPVHL43N6U9Q/c4.jpg work - Loctite Construction Materials FRAME 4: A quick camera cuts to a cartridge of Perfect Finish that the man has pulled from his side. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602528942882-LLV52H1C3LT9OT121840/loctite_rain.gif work - Loctite Construction Materials https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526011032-L34H8E5CPT0BI194EVYP/pf5.jpg work - Loctite Construction Materials FRAME 5: Another quick cut of camera to application of Perfect Finish along a new kitchen backsplash. The phone can be seen on the counter playing a DIY instructional video. Camera punches in closer to application process. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526554271-5H8ZXB94BPKRPFL45G3R/g5.jpg work - Loctite Construction Materials FRAME 5: Camera quickly cuts to Perfect Finish cartridge in his hand. Camera then punches closer into product and lingers for a moment. (product shot) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527042271-8IPV9GXW5L8N88RELKHP/c5.jpg work - Loctite Construction Materials FRAME 5: Camera punches closer into product. (product shot) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602529139359-RIF6GCQWEGB4KEXOV70S/Trusted-Tools-1x1.jpg work - Loctite Construction Materials https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526010387-5V4T2YATAQ3CW4FEK44E/pf6.jpg work - Loctite Construction Materials FRAME 6: Another quick cut of the camera punches in to the kitchen now looking sharp with pristine caulk lines. (VO: Say YES to a picture-perfect finish.) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526553982-I9E893ELHP97IVJVLT5F/g6.jpg work - Loctite Construction Materials FRAME 6: Camera moves to low, heroic angle of man as he whips container around and reads content of label. His expression changes to one of confidence. (VO: Say YES to finishing with confidence) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527042759-GEVPP3BW8SD1ZJEZ0AY6/c6.jpg work - Loctite Construction Materials FRAME 6: Another quick cut of camera to application of Perfect Finish along kitchen counter. Camera punches in closer to application process. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526010506-0WCC610DGCRFVQPZ6ASH/PF7.jpg work - Loctite Construction Materials FRAME 7: In continuous shot, camera pulls back from backsplash to reveal the man posing proudly in front of their completed project. The camera continues to pull back to reveal the man posing is actually a photo on the woman’s phone. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526554305-1T2OL9XDGDHJLHIE033J/g7.jpg work - Loctite Construction Materials FRAME 7: Another quick cut of camera to application of Perfect Finish along tub. Camera punches in closer to application process. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527042891-EYP6K04MIN3BFE6RBTX9/c7.jpg work - Loctite Construction Materials FRAME 7: Another quick cut as the camera punches in to the kitchen counter now looking sharp with pristine caulk lines. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526011107-LIE9PT7NI1V0LWM6KR87/PF8.jpg work - Loctite Construction Materials FRAME 8: Camera cuts to an over the shoulder shot of the couple looking at the photo of their new backsplash they just shared on social. A few likes begin to appear on their post. They smile to each other as the Super appears over the far left side of screen, https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526554626-FB7SDLB7QRTRQ3J2DGXQ/g8.jpg work - Loctite Construction Materials FRAME 8: Another quick cut of the camera punches in to the bathroom, now looking sharp with pristine caulk lines. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527043788-AUOJUBQR5XOBPBOMI5R7/c8.jpg work - Loctite Construction Materials FRAME 8: Camera cuts back to a wide angle. We see our DIY’er spin his Perfect Finish cartridge and put it into the side of his tool belt. (VO: Say YES to winning the day.) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526012019-C2K06AEDR0J8Y4B0OC47/PF9.jpg work - Loctite Construction Materials FRAME 9: Cut to graphic End Card with Super on the left side of screen while both Perfect Finish products appear over white background and slowly rotates to fixed hero position. (VO: Say YES to Loctite.) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526554702-IT919AFGYWDMJI0VMP6J/g9.jpg work - Loctite Construction Materials FRAME 9: Cut to a wider shot of the man, standing heroically in his completed bathroom. Has a demeanor of just accomplishing a daunting task and defeating his fears. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527043790-1261FI0FK6TOTZWPNRUS/c9.jpg work - Loctite Construction Materials FRAME 9: Clearly confident in his accomplishment he turns and looks out the kitchen patio doors. His legendary silhouette framed against the blazing sun setting outside. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526555346-TRLYQXZPQJHB8MGSNEM4/g10.jpg work - Loctite Construction Materials FRAME 10: Man then turns and walks offscreen, flipping off the lightswitch as he leaves. https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602527043791-JZJAJEZGKUXHCNDKJ9P9/c10.jpg work - Loctite Construction Materials FRAME 10: Cut to graphic End Card with Super on the left side of screen while both Perfect Finish products (House & Home and Kitchen & Bath) appears over white background and slowly rotates to fixed hero position. (VO: Say YES to Loctite.) https://images.squarespace-cdn.com/content/v1/5f68edfe5e1ce236888a44ce/1602526555205-0O9530L66PNAO9GY163D/g11.jpg work - Loctite Construction Materials FRAME 11: Cut to graphic End Card with Super on the left side of screen while both Perfect Finish products (House & Home and Kitchen & Bath) appears over white background and slowly rotates to fixed hero position. (VO: Say YES to Loctite.)